Our Merchant Solution enables you to deliver better-tailored promotions and rewards that inspire even greater purchasing behavior from your customers.
First Data
℠ loyalty solution offers your business an end-to-end, real-time, tender and ID neutral, point-of-sale Merchant Solution that helps you track your customers' shopping and spending patterns. Our solution allows you to tailor promotions and offer relevant rewards to your customers, to drive even greater purchasing behavior from your customer.
Merchants face many challenges with their customers in building and maintaining a successful business. They struggle with tracking purchasing behavior and spending habits, capturing customer data, understanding who the customer is and how to use customer data to build strong, valuable relationships and retain customers. Lack of targeted customer knowledge results in mass marketing campaigns that have little effect on purchasing behavior. The acquisition process for new, valuable customers costs more than retaining existing customers and can be very ineffective. Increasing the spend and frequency of existing customer purchases is a necessity for revenue growth in today's marketplace.
Functioning in real-time, our Merchant Solution point-of-sale (POS) and reward platform captures customers' purchasing behavior at the POS. This data helps you create customized loyalty campaigns that identify customer purchase patterns which enables you to offer appropriate, effective promotions and rewards. These targeted campaigns and promotions help build brand loyalty and promote customer retention as well as increase customer frequency and spend. Customer specific communications and promotions can result in more valuable customer relationships. First Data's loyalty solution for merchants helps you create, expand and manage your loyalty program to better-tailor marketing campaigns to your most valuable customers, which more effectively influences customer behavior and makes your marketing dollars work harder.
How It Works
First Data enables you to create targeted campaigns using the First Data Loyalty Platform and communicate to your customer via promotional materials, your website, in-store collateral, etc.
- Customers sign-up for your loyalty program and register online.
- The loyalty transaction and purchase data is captured at the POS and stored in the loyalty database.
- You then evaluate all of the customer data to better define customers' behavior and identify specific customer trends in order to create customer profiles.
- This enables you to evaluate current campaigns in order to make quick decisions to make current and future campaigns more relevant to your customers.
Help Your Business
- Influence desired customer behavior
- Create customer brand loyalty
- Reward most profitable customers
- Build valuable customer relationships
- Increase opportunity for more revenue
Help Your Customers
- Get a personalized brand experience
- Gain status as a valued customer
- Receive effective and relevant offers and rewards, and ongoing program communication
- Enjoy immediate reward gratification
- Prepaid programs tied to a loyalty solution
- Single-swipe payment solution
- Real-time rewards, offers and messaging
- Tender-neutral offering
- Allows any loyalty identifier
- Effective, on-going, customized communications
- Customer Relationship Management capabilities
- Targeted offers and rewards
- Supports all types of loyalty programs
- Flexible reporting
- Web based program management tool
- Back office capabilities – strategic framework development and fraud prevention features
- Customer facing web site
